People increasingly ask AI tools – chat assistants, AI summaries in search results and voice assistants – questions like “Who’s a good accountant in Werribee?” or “What’s the best way to waterproof a bathroom?”
These tools pull information from across the web. The clearer and more trustworthy your content is, the better your chance of being understood and mentioned.
Answer questions directly
Lead with the answer, then explain. If someone asks “How long does a kitchen renovation take?”, start with a clear answer in the first sentence or two, then go into detail.
Be consistent about who you are
Your business name, location, services and contact details should be identical across your website, Google Business Profile, social media and directories. Inconsistency creates confusion for people and machines alike.
Show evidence
Specific details build credibility: years in business, qualifications, project examples, real results and named team experts. Vague claims like “the best service in Melbourne” carry little weight.
Structure your content clearly
- Descriptive headings that match questions people ask
- Short paragraphs
- Lists and tables for comparisons and steps
- FAQ sections
Use structured data
Schema markup helps machines understand your business type, services, reviews, FAQs and more. Your developer or SEO partner can set this up.
Keep content accessible
Content that’s easy for people with disabilities to access – with clear headings, alt text and readable text – is generally easier for machines to read too.
Keep it current
Outdated prices, services or team details undermine trust everywhere.
The bottom line
There’s no secret trick for AI search. The fundamentals are the same as good SEO: genuinely helpful, clear, accurate and consistent content.
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