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Stop guessing what your customers want. Ask them.
The short version
Every business has assumptions about its customers. Some are right. Some are costing you money. User research tells you which is which, before you spend big on design or development.
We talk to your customers, watch them use your website or app, and turn what we learn into clear insights and practical recommendations your team can act on.
What’s in the box
- A research plan built around the decisions you need to make
- Participant recruitment and scheduling
- One-on-one user interviews
- Moderated and unmoderated usability testing
- Surveys and quick polls
- Analytics and behaviour reviews (heatmaps, recordings and funnels)
- Customer journey maps and personas grounded in evidence
- A findings report with prioritised recommendations
- Highlight video clips that bring customer pain points to life
Four steps, no surprises
Dig in
We agree the questions research needs to answer.
Shape it
Methods, participants and test scripts are planned.
Make it
Sessions run, notes captured, patterns analysed.
Keep it growing
A clear playback with priorities, and help acting on them.
Sound familiar?
You’re about to redesign and want to know what to change
People visit but don’t convert, and you don’t know why
Your team disagrees on what customers want
How many people do we need to test with?
For usability testing, five to eight people often uncovers most of the big issues.
Can you recruit participants for us?
Yes, from your customer base or through recruitment panels.
Is research worth it for a small business?
Even a few interviews can save you from expensive mistakes. We scale research to your budget.
Can sessions be remote?
Yes. Most of our research runs online.
More from UX, Research & Online Essentials
Let’s find out what your customers really think.
One business day reply, with ideas and a fixed price in writing.
Ready when you are.
Tell us what you need and one of our team will come back within one business day with ideas, an approach and a fixed price in writing.
- Call us0411 388 659
- WhatsAppMessage us any time
- Emailinfo@tomatocrust.com
- HoursMon–Fri 9am–6pm · Sat 11am–5pm
Thanks – it’s on its way.
Someone who does the work will get back to you within one business day. Need us sooner? Call 0411 388 659.