The short version
More and more people search on TikTok, Instagram and YouTube before they ever open Google – for restaurants, products, how-tos and local services. If your profiles and posts aren’t set up to be found, you’re invisible in those searches.
Social media SEO fixes that. We optimise your profiles, captions, hashtags, video and content strategy so platforms understand what you do and show you to the right people.
What’s in the box
- A social search audit across your active platforms
- Keyword research for social search behaviour
- Optimised profile names, bios, links and categories
- Caption, hashtag and alt-text guidelines
- Video SEO for YouTube, Reels and TikTok, including titles, descriptions and on-screen text
- Content themes based on what your audience searches for
- Local discovery settings (locations, maps and tags)
- Monthly performance tracking
Four steps, no surprises
Dig in
Audit profiles, competitors and search behaviour.
Shape it
A social search strategy and content themes.
Make it
Profiles optimised, guidelines delivered, content adjusted.
Keep it growing
Track discovery and refine.
Sound familiar?
Your audience is younger or highly visual
You post regularly but reach doesn’t grow
You’re a local business that wants to be discovered on maps and reels
Is social SEO different to normal SEO?
The principles are similar, but every platform has its own signals. We tailor to each.
Which platforms should we focus on?
The ones your customers use. We’ll help you decide.
Will this replace paid ads?
It complements them, building organic discovery that keeps working.
Do you create the content too?
We can, through our social media marketing service.
More from SEO & Social Media
Let’s make you easy to find on social.
One business day reply, with ideas and a fixed price in writing.
Ready when you are.
Tell us what you need and one of our team will come back within one business day with ideas, an approach and a fixed price in writing.
- Call us0411 388 659
- WhatsAppMessage us any time
- Emailinfo@tomatocrust.com
- HoursMon–Fri 9am–6pm · Sat 11am–5pm
Thanks – it’s on its way.
Someone who does the work will get back to you within one business day. Need us sooner? Call 0411 388 659.